Department: Business Administration

This course introduces students to the fundamental concepts, principles, and techniques of academic and business research. It covers the research process, problem identification, literature review, research design, hypothesis formulation, sampling techniques, data collection, data analysis, and report writing. The course emphasizes both qualitative and quantitative research approaches, enabling students to conduct systematic investigations and make evidence-based business decisions. The course will equip students with the knowledge and practical skills required to conduct independent business research, critically evaluate findings, and apply research-based insights to managerial decision-making. It will also establish a strong foundation for professional research activities and advanced academic studies