The Business Administration Career Club of Varendra University, in association with Edupy Academy, successfully organized two workshops on Digital Marketing and Cyber Hygiene on November 28, 2024. The event, which lasted from 10:00 AM to 1:00 PM, drew the participation of nearly 400 students who attended both workshops cumulatively.

Distinguished guests, including Professor Dr. Md. Faizar Rahman, Treasurer of Varendra University, Kaniz Habiba Afrin, Head of the Business Administration Department, Rezaul Karim, the department's Coordinator, the Moderator and Joint Moderator of the Business Administration Career Club and esteemed faculty members graced the occasion. Industry experts from Edupy Academy and Fortify Technologies—Joyanta Paul Joy (Co-Founder and Digital Marketing Instructor), Mehedi Hasan (CEO of Edupy Academy and Fortify Technologies), Tasfiq Ahmed Rafi (SOC Manager), and Syed Golam Abid (Chief Information Security Officer)—shared their invaluable insights on the latest trends and future prospects in digital marketing and cybersecurity, enriching the participants' learning experience.

Workshop on Digital Marketing (10:00 AM – 11:00 AM)

The first workshop led by Joyanta Paul Joy, Co-Founder and Digital Marketing Instructor, Mehedi Hasan, CEO of Edupy Academy focused on the importance of connecting with the digital market to achieve personal and professional goals. Topics covered included email marketing, content marketing, paid advertising and various digital platforms. Participants were introduced to effective digital marketing strategies, its advantages, challenges, and future prospects.

Mehedi Hasan shared valuable insights and highlighted the importance of versatility in today’s dynamic job market by quoting, “Jack of all trades, master of none.” Joyanta Paul Joy further emphasized the practical aspects of digital marketing, discussing its cost-effectiveness and how it empowers individuals to reach a global audience efficiently.

Workshop on Cyber Hygiene (11:30 AM – 1:00 PM)

The second workshop led by Syed Golam Abid, Chief Information Security Officer at Fortify Technologies, delved into the critical topic of cyber hygiene. It addressed key issues such as cybersecurity, data protection, national security, privacy concerns, and global cyber threats. Discussions included notable cyberattacks like WannaCry and SolarWinds, emphasizing the importance of defensive tools such as SIEM, SOAR, EDR, firewalls, and IDS/IPS and highlighted practical strategies, including the implementation of security policies, continuous monitoring, and employee training to improve organizational cyber hygiene. Participants gained essential knowledge on safeguarding personal and organizational information, understanding cyber threats, and adopting effective cybersecurity practices to ensure robust digital protection.

Through these workshops, students gained practical insights into digital marketing and cyber hygiene. This knowledge will not only empower them to excel in the digital world but also help them contribute to a safer, more secure online environment in the future.