Bachelor of Business Administration (BBA) program aims at providing modern and better education in business and preparing students as well-trained business professionals to meet the needs of the national and international business. Through this program students will develop their ability to understand necessary techniques for dealing with the economic, social, political and technological environment of the business firms, especially quantitative techniques and communication skills. It also aims at developing in students a wide appreciation of relevant subjects and of their importance in solving business problems. With highly qualified academic staffs, the university is committed to develop competent managers and executives by nurturing a unique culture and team spirit that rewards professionalism, creativity and excellence.

The undergraduate degree program maintains this broad approach to business. There are formal final examinations in all subjects and all works carried out in the program are considered in the overall assessment. A satisfactory record of class work will also be required at each stage for successfully completion of BBA degree. Hopefully, successful completion of BBA program will make managers and executives ready to face the hardship of real life and competent enough to get challenging jobs in the multinationals, local conglomerates, small and medium-scale enterprises, various government organizations, NGOs and international organizations.

BBA Structure of the Curriculum

Name of the Program Bachelor of Business Administration
Admission Requirements The applicants having HSC or equivalent degree will be eligible for admission into this program. Other terms and conditions are set or revised periodically by the appropriate authority.
Duration of the Program 4 Years
Numbers of Semester/Terms 08
Duration of Per Semester/Term 6 Months;
Spring - January to June
Summer – July to December
Allocation of Semester/Term Duration Class Weeks 15
Examination 4 Weeks (Midterm & Final)
Result Processing 02 Week
Scheduled Vacation 01 Week
Preparatory Time 01 Week
Total 23 Week
Credits Required For Graduation 141
Total Credits Offering in the Program 231
Minimum CGPA For Graduation All required credits of the programs should be earned within the maximum length of period.
a. Minimum CGPA should be 2.50
b. Students having ‘F’ grade(s) in any course(s) will not be eligible for the degree.
Number of Classes in a Semester 28 (14 weeks containing two classes in one week)
Class Duration 1 Hour 30 Minutes
Maximum Academic Years of Completion 07 Years
Area-wise Credit Distribution
Area Number of Courses Total Credits
General Education (GED) Courses 12 36.00
Core Courses 26 78.00
Courses from Major: Students will choose any one major from the followings to fulfill required 141 credits (49 courses).
Accounting 6 18
Banking and Insurance 6 18
Finance and Banking 6 18
Human Resource Management 6 18
Marketing 6 18
Tourism and Hospitality Management 6 18
Capstone Courses 5 9.00
Total Offering 79 231.00

BBA OBE Course List (Effective from Spring 2023)

1st  Semester

Code

Title

Credit

0041-1101

Introduction to Business

3.00

0231-1002

English Fundamentals

3.00

0414-1103

Principles of Marketing

3.00

0311-1104

Micro Economics

3.00

0413-1105

Principles of Management

3.00

0041-1106

Business Communication

3.00

Total credit:

18.00

2nd  Semester

0411-1201

Basic Accounting

3.00

0542-1202

Basic Statistics

3.00

0611-1003

Computer Fundamentals

3.00

0412-1204

Principles of Finance

3.00

0231-1205

Bangla Language and Literature

3.00

0311-1206

Introduction to Development Studies

3.00

0041-1207

Year Ending Viva Voce

0.75

Total credit:

18.75

3rd Semester

0313-2101

Organizational Behavior

3.00

0311-2102

Macro Economics

3.00

0411-2103

Principles of Cost and Management Accounting

3.00

0421-2104

Legal Environment of Business

3.00

0613-2105

Science and Technology

3.00

0541-2106

Business Mathematics

3.00

Total credit:

18.00

4th Semester

0412-2201

Managerial Finance

3.00

0414-2202

Marketing Management

3.00

0223-2203

Professional Ethics

3.00

0612-2204

Fundamentals of MIS

3.00

0313-2205

Introduction to Social Psychology

3.00

0321-2206

Principles of Public Relations

3.00

0041-2207

Year Ending Viva Voce

0.75

Total credit:

18.75

5th Semester

0222-1001

History of the Emergence of Bangladesh

3.00

0311-3102

Bangladesh Economics

3.00

0412-3103

Financial Institutions and Markets

3.00

0414-3104

Integrated Marketing Communication

3.00

0031-3105

Research Methodology

3.00

0521-3106

Globalization, Development, and Change

3.00

0031-3107

Career Planning and Development

3.00

Total credit:

21.00

6th Semester

0413-3201

Human Resource Management

3.00

0417-3202

Entrepreneurship Development and SME

3.00

0413-3203

Strategic Management

3.00

0421-3204

Labor Law

3.00

0412-3205

Bank Management

3.00

0223-3206

Ethics and Social Issues

3.00

0411-3207

Auditing & Taxation

3.00

0041-3208

Year Ending Viva Voce

0.75

Total credit:

21.75

7th Semester (Major: Human Resource Management)

0413-4101

Industrial Relations

3.00

0413-4102

Compensation Management

3.00

0413-4103

Change Management

3.00

0417-4104

Training and Development

3.00

0413-4105

Conflict Management

3.00

0413-4106

Human Resource Planning and Policy

3.00

Total credit:

18.00

7th Semester (Major: Accounting)

0411-4107

Advanced Accounting I

3.00

0411-4108

Managerial Accounting

3.00

0411-4109

Accounting Information System

3.00

0411-4110

Advanced Accounting II

3.00

0411-4111

Financial Reporting Practices

3.00

0411-4112

Budgeting and Budgetary Control

3.00

Total credit:

18.00

7th Semester (Major: Finance & Banking)

0412-4113

Investment Management

3.00

0412-4114

Capital Expenditure Decision

3.00

0412-4115

Corporate Finance

3.00

0412-4116

Financial Analysis and Control

3.00

0412-4117

Working Capital Management

3.00

0412-4118

Modern Banking Methods

3.00

Total credit:

18.00

7th Semester (Major: Marketing)

0414-4119

Service Marketing

3.00

0414-4120

E-Marketing

3.00

0414-4121

Consumer Behavior

3.00

0414-4122

Global Marketing

3.00

0416-4123

Supply Chain Management

3.00

0414-4124

Brand Management

3.00

Total credit:

18.00

7th Semester (Major: Banking And Insurance)

0412-4125

Corporate and Retail Banking

3.00

0412-4126

Monetary and Fiscal Policy

3.00

0412-4127

Bank Information System & E- Banking

3.00

0412-4128

SME & Micro Finance

3.00

0412-4129

Bank Credit Management

3.00

0412-4130

Bank Liquidity Management

3.00

Total credit:

18.00

7th Semester (Major: Tourism And Hospitality Management)

0414-4131

Theory & Practice of Culinary Art

3.00

0413-4132

Program & Event Management

3.00

0414-4133

Tourism Destination Management

3.00

0414-4134

Tourism and Hospitality Entrepreneurship

3.00

0413-4135

Aviation and flight Management

3.00

0314-4136

Tourism in Bangladesh

3.00

Total Credit:

18.00

8th Semester

0041-4201

Internship

6.00

0041-4202

Year Ending Viva Voce

0.75

Total credit:

6.75

 

Major (Specialization) Courses
Each student is required to take any one of the following areas of major from 10th semester which includes six courses.

Major or Specialization areas for BBA Program are:

  1. Human Resource Management (HRM).
  2. Accounting.
  3. Finance and Banking.
  4. Marketing.

VU follows the following Letter Grade and Grade Point system introduced by the UGC as a uniform grading system for all public and private universities:

Numerical Grade

Letter Grade

Grade Point

80% and above

A+

4.00

75% to less than 80%

A

3.75

70% to less than 75%

A-

3.50

65% to less than 70%

B+

3.25

60% to less than 65%

B

3.00

55% to less than 60%

B-

2.75

50% to less than 55%

C+

2.50

45% to less than 50%

C

2.25

40% to less than 45%

D

2.00

Less than 40%

F

0.00

a. The Letter Grade A+, A, A-, B+, B-, B, C+, C and D are considered as pass grades.

b. An f grade is considered as ‘FAIL’ and in such cases students must go for a retake.

c. After completion of the program, the final transcript will be issued mentioning Letter Grade, Corresponding Grade Points, Attempted Credit, Earned Credit and CGPA.

d. Numerical marks in the Grade Sheet/Transcript will not be shown.

 

Final Result Preparation:

The Cumulative Grade Point Average (CGPA) will be computed according to the following formula:

CGPA =  Sum of ( Earned Credit X Corresponding GradePoints) / Total Credits